Sydney,
July 31st,
2019: Sydney-based media & marketing consultancy Ultimate Edge
Communications (UEC) has appointed Jude O’Leary Ghosh to the role of Client Success
Manager to bolster its creative team with a customer facing role to connect and
coordinate external stakeholders to internal marketing campaigns and
activities.
As
UEC continues to integrate its 4 functions; media, creative design, marketing
automation & intelligence, it needs the human element to complement the
visual problem solving and advanced optimisation tools that preface the
deployment of sophisticated Artificial Intelligence, Data Analytics, Predictive
Modelling and Advanced Machine Learning tools it is pioneering.
Jude
started his career as an Online Social Editor with a start-up company while
majoring in Marketing and Management as a UTS undergrad. He then moved into a
role at MCN managing on-air commercials for agencies and top brands such as
PHD, ADAD, Sportsbet and TAB. He later shifted into the out-of-home market, at
APN Outdoor which merged with JCDecaux who managed Sydney Airport’s expansive
network of digital displays.
“Jude’s traditional media experience crossing over into digital was what we found valuable because of our foundational belief in the complementary leverage of media to reinforce a message in market via different modalities, depending on the budget, campaign duration and project outcomes”, explains Aleisha McCall, Ultimate Edge Communications founder and CEO.
At UEC, Jude will be responsible for integrating media planning and buying with creative design to leverage the power of marketing automation & intelligence for clients who want to optimise their pathways to purchase and/or enhance their post-purchase customer experience. “This customer-facing role brings our clients closer into the strategic and tactical decision-making involved in campaign design and activation”, adds McCall. “We work intimately with business owners and marketing managers who are fully vested in campaign results, acutely aware of the interactively dynamic nature of the tight feedback loop required to quickly identify what works and what doesn’t.”
Jude’s
role is pivotal in the deployment of the strategic initiatives UEC is bringing
to the market to support its bold and unique selling proposition:
We’re relentless trailblazers on the leading edge, delivering fully integrated data-driven media, creative design and marketing automation & intelligence by intimately collaborating with high growth brands seeking long-lasting market-beating results from an infectiously passionate team.
Since its inception in 2014, UEC has
provided ultimate results to a wide range of Australian and international
brands, including Virgin Active, Paspaley, Under Armour, Mortgage House, RedBalloon,
Jeans for Genes and more.
