Here at Ultimate Edge, we talk to lots of business owners and entrepreneurs. We deal with people from all over Australia who work hard to live their dreams and create value for the world. We’re always excited to hear their stories.
But running a business is hard. Building a following, becoming sustainable and achieving true financial independence can take a lot out of a person. To achieve ambitious goals like these, you need to be in touch with a desire, passion or purpose strong enough to fuel you over the long haul.
Take Virgin Atlantic, for instance. At a glance, they simply offer a travel service. If you need to get somewhere, they are one of many providers you can choose to help you do that.
But that’s not a compelling purpose on its own. Nobody’s going to stay up all night, skip breakfast or miss a birthday to pursue the “dream” of building a travel service people might want to use.
Instead, Virgin Atlantic are committed to something greater.
It’s the stories they tell (or make possible), the moments in people’s lives they get to be a part of and the joy they spread that drives them. It’s the creativity, uniqueness and authenticity of its people that sustains them.
It’s the infectious enthusiasm for life that defines them.
Virgin is a very special brand because they’re in touch with who they are, what they do and the deep impact they have on the world. They’re able to see beyond the spreadsheets, revenue figures and shares – they see the people behind the entity.
And that’s what it takes not only to succeed, but to enjoy the process of success. Obviously, a business can be a great money-making tool. But is it really worth the hours and the stress to pursue if there’s no passion behind it?
We always find that the most successful business owners are the ones who are brave enough to be themselves. They know what their goals are, they know what they want to achieve and they’re driven by a burning passion to make it all happen.
We hope you feel that way about your business. We feel that way about ours, and we’re forever grateful to be able to meet, talk to and help so many interesting business owners & marketers while doing what we love.
