The Background
Elanora Squash & Fitness Centre is a comprehensive sports facility offering exciting multi-sport holiday camps for children aged 5-14 during school holiday periods.
The Challenge
Elanora’s existing camp advertisements were outdated and cluttered.
Plus, there wasn’t a central resource parents could go to for the necessary detailed information.
Parents were left deciphering brochures with messy graphics and incomplete information.
Elanora needed a digital solution that could be easily updated to correspond to school holidays throughout the year and drive bookings year-round.
Our Solution
We launched into a complete overhaul…
We created new marketing materials showcasing a fresh and modern brand identity that spoke to today’s families and aligned with the Elanora mother brand…
Some of the valuable resources created include:
- Scannable QR Codes: We modernised their brochures, posters and ads with scannable QR codes for quick access …
![](https://www.ultimateedgecommunications.com.au/wp-content/uploads/2024/05/holidayCamps-713x1024.png)
- A Dedicated Landing Page: We designed a user-friendly landing page with all camp details, schedules, and registration options.
![](https://www.ultimateedgecommunications.com.au/wp-content/uploads/2024/05/a1.png)
- An Interactive Calendar: Making a booking was made easy with an interactive calendar that leads straight to a shopping cart…
![](https://www.ultimateedgecommunications.com.au/wp-content/uploads/2024/05/a2-1024x689.png)
- Engaging Social Media Posts: We crafted eye-catching social media posts highlighting the fun, active experiences offered through the camps. These posts included clear calls to action, encouraging parents to learn more and register their children…
![](https://www.ultimateedgecommunications.com.au/wp-content/uploads/2024/05/kidscamp-post-1024x576.png)
All marketing materials were designed to be evergreen – easily adapted for future camps without requiring a complete overhaul, just and update of the specific details.
Results
The new marketing approach led to a significant increase in brand visibility for Elanora’s holiday camps improving community engagement and loyalty. By creating evergreen content and leveraging technology like QR codes, and dedicated landing pages, Elanora Squash & Fitness is now positioned to continue attracting new camp bookings year after year.
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