Did you know that 1 in 20 kids face a birth defect or genetic disease? That is a lot! And when you absorb some of the heart-breaking, but inspiring stories, you realise there is much more to the enduring mission of Jeans 4 Genes to help our precious children and their families.
As the media communications partner for 6 years running, UEC is on a personal mission to do as much as we can to drive awareness and cut through to really bring to life this very important not-for-profit campaign.
“We love supporting and working closely with this incredible charity to do whatever we can to help spread the word”, said Aleisha McCall, Founder and CEO of award-winning communications consultancy, Ultimate Edge Communications (UEC), celebrating a 10 year anniversary milestone in 2024.
UEC is responsible for the planning and media buying for this all-important NFP campaign, using proven break-through methodologies and strategies to capture eyeballs and drive consumers to support the cause.
New Retail Alliance Campaign
This year, part of the activation is a new ‘retail alliance campaign’ where key retailers are throwing their support and pledging to raise very important funds through sales of products and in-store donations.
Retailers getting involved to support include Jeans West, Lowes, Seed, Commonry and Unison.
“Retailers are banding together to support Children’s Medical Research Institute and help find cures for the 1 in 20 Aussie kids who face a birth defect or genetic diseases like cancer, cystic fibrosis, or life-threatening metabolic disorders”, announced by the Jeans 4 Genes team.
Overarching 2024 J4G Brand Campaign
The overarching J4G brand campaign this year comprises of radio, Ooh! outdoor, in-shopping centre activity, and digital, to support J4G in achieving maximum registrations, donations and shop sales to support the cause.
Jeans 4 Genes Day is on Friday August 2nd 2024, so the next few days is mission-critical to drive registrations, donations and support from the community.
You can donate here.
Background
2024 is also a milestone for Jeans for Genes which celebrates 30 years of helping to save children’s lives! In that time, millions of Australians have taken part and donated a combined total of $65.7 million for medical research to help cure childhood genetic disease.
Read more about our previous work since 2018 in our previous case study.
To donate or arrange a fundraising event for Jeans for Genes with your company, check out the website.
